Archive for September, 2009

Real Estate – Is it a Mistake to Re-Finance?

September 16th, 2009
finance26 Real Estate   Is it a Mistake to Re Finance?



Many homeowners make the mistake of thinking re-financing is always a viable choice. This is not always true and homeowners can actually make a significant financial mistake by re-financing at an inopportune time. There are a few classic examples of when re-financing is a mistake. This occurs when the homeowner does not stay in the property long enough to recoup the cost of re-financing and when the homeowner has had a credit score which dropped since the original mortgage loan. Other examples are when the interest rate has not fallen enough to offset the closing costs connected with re-financing.

Recouping the Closing Costs

To determine whether or not re-financing is worthwhile, the homeowner should think about how long they would have to retain the property to recoup the closing costs. This is important especially in the case where the homeowner intends to sell the property in the near future. There are re-financing calculators readily available that advise homeowners how long they will have to retain the property to make re-financing worthwhile. These calculators require input such as the balance of the existing mortgage, the existing interest rate and the new interest rate. The calculator returns results comparing the monthly payments on the old mortgage and the new mortgage and also presents information about the amount of time required for the homeowner to recoup the closing costs.

When Credit Scores Drop

Most homeowners think a drop in interest rates immediately signals that it is time to re-finance the home. However, when these interest rates are combined with a drop in the credit score for the homeowner, the resulting re-financed mortgage may not be favorable to the homeowner. Therefore homeowners should carefully consider their credit score at the present time in comparison to the credit score at the time of the original mortgage. Depending on the amount interest rates have dropped, the homeowner may still benefit from re-financing even with a lower credit score, but it is not likely. Homeowners can take advantage of free re-financing quotes to get a rough understanding of whether or not they will benefit from re-financing.

Have the Interest Rates Dropped Enough?

Another common mistake homeowners often make in regard to re-financing is re-financing whenever there is a substantial drop in interest rates. The homeowner must first carefully evaluate whether or not the interest rate has dropped enough to result in an overall cost savings for the homeowners. Homeowners often make this mistake because they neglect to think about the closing costs associated with re-financing the home. These costs may include application fees, origination fees, appraisal fees and a variety of other closing costs. These costs can add up quite quickly and may eat into the savings generated by the lower interest rate. In some cases the closing costs may even exceed the savings resulting from lower interest rates.

Re-Financing Can Be Beneficial Even When It is a “Mistake”

In reality, re-financing is not always the ideal solution, but some homeowners may still opt for re-financing even when it is technically a mistake to do so. This classic example of this type of situation is when a homeowner re-finances to gain the benefit of lower interest rates even though the homeowner winds up paying more in the long run for this re-financing option. This occurs when either the interest rates drop slightly but not enough to result in an overall savings, or when a homeowner consolidates a significant amount of short term debt into a long term mortgage re-finance. Although most financial advisors may warn against this kind of financial approach to re-financing, homeowners sometimes go against conventional wisdom to make a change which may increase their monthly cash flow by reducing their mortgage payments. In this situation the homeowner is making the best possible decision for his own personal needs. Copyright 2008 Promotions Unlimited – websitetrafficbuilders.com. All rights reserved


A Simple Marketing Mistake That Costs Business Owners $1,000s Of Dollars Every Year. Correct It And Explode Your Sales

September 16th, 2009
business40 A Simple Marketing Mistake That Costs Business Owners $1,000s Of Dollars Every Year. Correct It And Explode Your Sales



Many business owners simply set up shop and instantly start running ads. They never invest any time in designing their marketing or sales strategy. The result is that they lose thousands of dollars and usually don’t get the sales results that they’re after. We’re going to share with you a simple marketing strategy that’s time tested and business proven. It will empower you to get the maximum leverage from your marketing efforts.

Think of the overall market in your city. Your ‘potential market’ is comprised of all the potential buyers of your product or service in your city. To simplify the process, we overlay a ‘Spectrum’, called ‘The Buyer’s Spectrum’, over top of the potential market. Realize that on one end of the spectrum, 3-5% of the market have a preferred vendor (a family member, a business that they’ve been with for years, etc.) and will never buy from you.

On the other end of the spectrum, 3-5% of the market are NOW buyers and respond quickly to virtually any type of marketing. This leaves roughly 90% of the market that doesn’t want to buy what you’re selling right now yet WILL BUY at some future date.

Amazingly enough, the majority of companies focus their marketing efforts exclusively on the 3-5% of the market that are NOW buyers. They leave the remaining 90% of potential customers on the table. Their philosophy is that if a prospect doesn’t buy from them right now, then they discard them and focus on the ones that do want to buy from them. If you share this philosophy, you’re making A BIG MISTAKE!

‘Why’ do you ask? Well, think about a grove of orange trees. If you wanted to pick the ripe oranges, do you think that all of the oranges ripen at the same time? Of course not. The oranges ripen all at different times (we call this ‘The Customer Buying Cycle’). So what do you do, simply pick the few oranges that are ripe and then burn the rest of the field? Once again the answer is no. Yet this is what many companies do.

If you want to get more of the ripe oranges, then what you must do is water, fertilize and nurture the orange tree grove consistently. Bit by bit, the other oranges WILL RIPEN. And when they do, you’re there pick them. Now you may not get them all yet you’ll certainly get the lion’s share.

In the same way, you ‘water, fertilize and nurture’ the 90% of your potential market that doesn’t buy right away. And like the grove of orange trees, bit by bit, they too will ‘ripen’ or buy what you’re offering. If your marketing strategy addresses this, then you will get the lion’s share of the customers.

For you to get most out of your marketing and sales, your marketing strategy must address the phenomenon of both ‘The Buyer’s Spectrum’ and “The Customer Buying Cycle’ to be effective. Make sure to read our article “How To Increase Your Sales By 300% Or More By Effectively Leveraging Follow Up Systems”.